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Buyer Role: Product Owners (Line of Business)

A business unit is a division within a larger organization responsible for a specific product or service. It is a distinct unit that operates within the organization and has its own goals, strategies, and resources. The size and structure of a business unit can vary depending on the organization. It is usually a semi-autonomous or autonomous unit responsible for a specific market, product line, or service. Business units often have their management team, budget, and staff and are responsible for creating and delivering value to customers and achieving the organization’s overall goals.

There are 3 key elements that business units benefit from.

KEY 1: Independence

A business unit is a separate division within a company that often develops and implements its processes independently from the core business or brand while still adhering to the overall company policies. Typically, large brands adopt this kind of structure to organize better and track metrics like revenue or costs for each division. In addition, a structured business unit allows each unit to manage its profits and expenses, which can help companies monitor and reduce their overall costs associated with various department functions.

KEY 2: Setting Boundaries

Business units benefit from autonomous planning, which allows them to plan for business operations like expansion, new products, and marketing. While the business unit still reports to the core business, it can operate as a separate division using a different name. For example, if an electronics manufacturer produces washing machines, televisions, and phones, each product might exist under a business unit to separate them into more manageable entities.

Read : Challenges for Product Marketing

KEY 3: Driving the Business

A business unit leader is the primary overseer of a company’s business unit. They set the team’s goals, delegate tasks to staff, train new staff, and supervise the daily activities of their unit. Their leadership ensures that all of their team’s objectives are met. They develop and communicate vision and expectation levels to unit members. Their strategy relies upon the strategic direction of corporate image and company goals. They empower, select, coach, and retain qualified staff contributing to the unit and company goals.

Updated on June 27, 2023

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