Buyer Product

Article Contents

The Product section communicates the value of what you are selling to your prospects and customers.

How to Access the Product List?

Upon successful login, navigate to the left-hand menu.
From the options listed here, click the icon. Doing so reveals the list of components in the Collectors.
Select Product. This takes you to the Product screen.

Here, all the records you have created for Product are listed. Information is tabulated via a number of columns that include Product Name, Product Category, Status, Created By, Updated By, and Action.
Like the Industry section, you can use the search bar at the top-left corner, and the action buttons under the Action column for editing, viewing, and deleting a Product record that is present. Moreover, you can sort the records on the basis of a column by clicking the upward and downward arrow buttons alongside the column name.

To make changes to an existing Product such as add or delete items to any of the Collector Products, or if you want to add another narrative, you can select the edit option – pencil icon – under the “Action” column on the right-hand side for the product you wish to edit/add. From there, this will take you to the first section of the Collector Product. From there, navigate to the section(s) you wish to edit. Be sure to save the changes you’ve made with the button. Hit the which will take you back to the Product List section.
In case you want to view the details recorded for a product, click the icon. This opens the Product Details of the selected product in a read-only view. However, here you can edit an Existing Narrative by selecting the icon within the narrative box which will take you back to the Product Narratives section or you can hit the which will take you back to the Product List section.

From the Product List screen, click the +Add New Product button. This opens the Product Collector screen.
Here, a product is added following a series of steps that include: Product, Product Features, Product Benefits, Capabilities Provided, Buyer Risks, and Narrative.

In this step, basic details of the product are recorded.
Choose the name of the product using the “Name of the product” dropdown.
Select the altitude level that appreciates the product using the radio buttons under the “What altitude level most appreciates this feature?” heading.
Choose the category the product you are adding falls in from the “Please select the main product category” dropdown.
Choose if it is a competitive advantage to be emphasized using the Yes/No radio buttons under the “Is this a competitive advantage you want to emphasize with your buyers?” heading.
Use the button to upload any relevant attachments from your system storage.
Once the required information is filled in, click the button. Doing so takes you to the Product Features section.

This section lets you record the features of the product you are adding.
Use the field under “What are the features of this product?” to record a feature. Add one per row.
Like the other sections, you can click the +Add Another Feature button to open a new row and record another product feature.
Moreover, clicking the button at the end of a row removes a record.
Use the “Ask ChatGPT” option wherever it’s available to help you with any of the fields in the Salesfuse templates to include information that will be used in the product collector Salesfuse templates. See How to Use the ChatGPT Tool? for help with this option.
Once the required features are added, click the button. Doing so takes you to the Product Benefits section.

This step lets you record the benefits the product you are adding entails.
Use the “Ask ChatGPT” option for help
Under “What are the benefits of this product?” heading, record the benefit in the field. Add one per row.
To add a new one, click the +Add Another Benefit button to open a new row and record another product benefit.
Moreover, clicking the button at the end of a row removes a record.
Once the benefits are added, click the button. Doing so takes you to the Capabilities Provided section.

In this step, you outline the capabilities your company provides to the buyers in order to be successful.
Use the field under “What does your company specifically do to help?” to record the capability. Add one per row.
Use the “Ask ChatGPT” option for help
To add another capability, click the +Add Another Capability button. This adds a new row.
To remove an existing capability, click the button from the capability row.
Once the required capabilities are recorded, click the button. This takes you to the Buyer Risks section.

This section allows you to record the risks in case a buyer does not choose you.
For this purpose, use the field under “What happens to buyers organization if they DON’T choose you?”. Add one per row.
Use the “Ask ChatGPT” option for help
To add another risk, click the +Add Another Risk button. This adds a new row.
To remove an existing risk, click the button from the end of the record row.
Once the risks are added, click the button. Doing so takes you to the Narratives section.

Like the other collector sections, all the selections you made throughout combine to form a narrative for you to review.
The details you recorded populate in each corresponding field. Read through each item that can be selected in the drop-down menus to ensure they have the effect you wish to convey. If something doesn’t make sense or doesn’t align with what you wish to communicate, you can go back to those sections to add/edit the fields by simply selecting the section you wish to add to or edit. Then, follow the prompts back to the Narratives section.
To add another narrative, click the button. This adds another similar window with the details to be selected the same way as for the narrative you created earlier.
To remove a narrative, click the icon at the top-right corner of the window.
Once you have reviewed the details, click the button and confirm with the Confirm Save Changes popup button.

This adds the new product to the Product List.
To make changes to an existing product such as add or delete items to any of the Collector products, or if you want to add another narrative, you can select the edit option – pencil icon – under the “Action” column on the right-hand side for the product you wish to edit/add. From there, this will take you to the first section of the Product collector. From there, navigate to the section(s) you wish to edit. Be sure to save the changes you’ve made with the button.
You can also choose to view the Narratives from the Product List by selecting the Narratives option in the top right corner of the table.

This will take you to the Product List Narratives. From here you can edit an existing Narrative by clicking on the pencil icon under the Action column on the right side.

This will take you to the Product Narrative section where you can add, edit, and delete a Product Narrative. Be sure to Save any updates you have made by selecting the button.
If you wish to go back to the Product List at any point, simply click on the “Back to List” button in the top right corner.