• Getting Buyers Curious

    Curiosity is a strong desire to know or learn about something. It is a natural human tendency to want to explore and understand the world around us.

  • What is Account-Based Marketing (ABM)

    An account-based marketing (ABM) strategy is a targeted and personalized approach to B2B marketing and sales. It focuses on a select group of high-value accounts rather than a broad-based, one-size-fits-all approach.

  • Sharing a Reference Architecture with Technical Buyers

    Reference architectures are helpful for buyers because they provide a clear understanding of what a technology solution should include, how it should be designed, and how it should be implemented.

  • Pre-Call Planning

    A pre-call plan is a set of activities and strategies that sales professionals undertake before making a sales call to a potential customer

  • Creating Cold Outreach Emails

    A cold outreach email is an unsolicited email sent to a potential customer or client to establish a new business relationship.

  • Documents

    Using this section, you can add and access documents to be uploaded for use within areas of the Salesfuse application. How to Access Documents? How to Add a Document?

  • Sharing Solution Summaries

    When explaining solutions to buyers, it’s essential to keep the language simple, clear, and relevant to their needs and interests.

  • Plays

    TEMPLATES → STORIES → PLAYS The Plays section in Salesfuse allows you to view and create sales plays. A play is where you create a complete cycle of the business outcome you are trying to achieve and how you plan to do so. A team of relevant members is associated…

  • What is a Call to Action (CTA)?

    A call to action (CTA) is a prompt or instruction to the audience to take a specific action, such as clicking a button, making a purchase, signing up for a newsletter, etc. CTAs are commonly used in marketing and sales to drive conversions, engagement, and sales conversations.