We see opportunities only when we are ready to see them. Otherwise, we see them as difficulties.

A technology partner is a company or organization that provides technology solutions or services to another company to help them achieve specific business goals. Technology partners can include software vendors, system integrators, managed service providers, and consulting firms.

Value can be described as the satisfaction received by the customer for the cost incurred. Find out more...

Effective leadership requires verbal discipline. Unless CEOs communicate the right way, things can go south in no time. Learn to have empathy for the people you're selling to.

People buy something because they perceive it will meet a specific need or desire. This can be a practical need, such as purchasing food to satisfy hunger, or a more emotional need, such as buying a luxury item to make them feel good

Powerful questions reflect committed listening and understanding of the other person's perspective, which is confirmed through paraphrasing. This suggests a progression from listening, paraphrasing for charity, and then asking powerful questions that yield clarity or change ways of thinking.

Storytelling is essential in sales because it helps create an emotional connection with the customer, making them more likely to remember and relate to the product or service offered.