Prospecting is about reaching out to people who don't know your product or solution and building a relationship with them.

Typically, you don't want to employ a "shotgun approach" when targeting prospects. Instead, stay focused and prepare yourself to take a more "laser beam approach." That means equipping yourself with knowledge about the prospect's industry, strategy, and business priorities and understanding the prospect's organization and role.

Identifying as many prospects as possible is an important aspect of sales. You need to have a clear process in...

Researching the prospect can also help avoid wasting time reaching out to people who are not a good fit for the product or service offered.

Having a point of view means having a clear and well-articulated perspective, opinion, or stance on a particular issue or topic. It is a way of interpreting information, data, or events and is informed by one's values, beliefs, and experiences.

An outbound sales cadence is a sequence of activities followed by a salesperson to get a meeting with the right prospect, typically through phone or email

Insights are essential for any organization that wants to stay competitive and grow in a fast-paced business environment.