The inbound and outbound motions are critical to your company's sales growth strategy. Each role is often the first human contact with your company.

Typically, you don't want to employ a "shotgun approach" when targeting prospects. Instead, stay focused and prepare yourself to take a more "laser beam approach." That means equipping yourself with knowledge about the prospect's industry, strategy, and business priorities and understanding the prospect's organization and role.

An outbound sales cadence is a sequence of activities followed by a salesperson to get a meeting with the right prospect, typically through phone or email

Sales teams are wasting days, weeks, and months reaching out to buyers.

A cold outreach email is an unsolicited email sent to a potential customer or client to establish a new business relationship.