Storytelling is essential in sales because it helps create an emotional connection with the customer, making them more likely to remember and relate to the product or service offered.

Pain points are unmet needs waiting to be satisfied. The persistent problems inconvenience prospects (or many people in the prospect organization). Or, they want and conditions - or possibilities - the option is trying to achieve but don't know precisely how.

A pre-call plan is a set of activities and strategies that sales professionals undertake before making a sales call to a potential customer