Selling to Executives Effective leadership requires verbal discipline. Unless CEOs communicate the right way, things can go south in no time. Learn to have empathy for the people you're selling to.
Buyer Role: Chief Executive Officer Do not confuse the role of a CEO and that of a Chairperson of the Board. The CEO is the top operational decision-maker at a company.
Buyer Role: Chief Technology Officer A CIO typically looks inward, aiming to improve processes within the company, while the CTO looks outward, using technology to enhance or innovate products that serve the customers.
Buyer Role: Chief Data Officer Data is becoming increasingly important to businesses, and as a result, the chief data officer (CDO) role is becoming more prevalent.
Buyer Role: IT Developers With the rising expectations of end-users, increasing IT complexity, evolving security and compliance requirements, and the ever-growing demands of the business — developers feel extreme pressure to balance a complex set of equations on (often) compressed timelines.
Buyer Role: IT Engineer This article will outline 4 considerations to help you understand what IT engineers do and who they are.
Buyer Role: Innovation – Strategy Leader Innovation leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality.