Selling to Executives Effective leadership requires verbal discipline. Unless CEOs communicate the right way, things can go south in no time. Learn to have empathy for the people you're selling to.
Buyer Role: Chief Data Officer Data is becoming increasingly important to businesses, and as a result, the chief data officer (CDO) role is becoming more prevalent.
Buyer Role: IT Developers With the rising expectations of end-users, increasing IT complexity, evolving security and compliance requirements, and the ever-growing demands of the business — developers feel extreme pressure to balance a complex set of equations on (often) compressed timelines.
Buyer Role: IT Engineer This article will outline 4 considerations to help you understand what IT engineers do and who they are.
Buyer Role: Innovation – Strategy Leader Innovation leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality.
Buyer Role: Procurement Procurement is a word used here for the entire process of obtaining these goods or services, which is an integral part of the business activity.
Buyer Role: Product Owners (Line of Business) A business unit leader is the primary overseer of a company's business unit. They set the team's goals, delegate tasks to staff, train new staff, and supervise the daily activities of their unit.