Target Prospects

Segmenting sales accounts means dividing a group of potential customers or current customers into smaller groups based on certain criteria

Account Planning helps you identify root cause challenges your buyers are facing and create more possibilities for your company. When you account plan, you become more proactive and more strategic.

When working in the same field, company, or team, we must ensure that everybody speaks the same language. Every team...

Typically, you don't want to employ a "shotgun approach" when targeting prospects. Instead, stay focused and prepare yourself to take a more "laser beam approach." That means equipping yourself with knowledge about the prospect's industry, strategy, and business priorities and understanding the prospect's organization and role.

Identifying as many prospects as possible is an important aspect of sales. You need to have a clear process in...

Your Ideal Customer Profile represents the types of companies you want to work with most.

From the perspective of brand and marketing activities, the target audience for your company is divided into three groups that also share certain behaviors and psychological needs.