Business Acumen: The Language of Business Business acumen refers to a person's ability to understand and make sound decisions in business.
Why People Buy People buy something because they perceive it will meet a specific need or desire. This can be a practical need, such as purchasing food to satisfy hunger, or a more emotional need, such as buying a luxury item to make them feel good
Selling Skills: Asking Powerful Questions Powerful questions reflect committed listening and understanding of the other person's perspective, which is confirmed through paraphrasing. This suggests a progression from listening, paraphrasing for charity, and then asking powerful questions that yield clarity or change ways of thinking.
Storytelling Storytelling is essential in sales because it helps create an emotional connection with the customer, making them more likely to remember and relate to the product or service offered.
Selling Business Outcomes Executives and leaders want to talk to vendors about results impact and outcomes because they are ultimately responsible for their organization's performance and the achievement of their business goals
Partnering with Customer Success Customer success teams help users understand your product's and solution's value. Typically, customer training programs help earn customer loyalty, so they see the value of what we are providing.
Develop Your Accounts Position yourself as a problem-solver and check in on progress throughout the contract term to ensure renewal. Identify opportunities for growth.